PENGARUH WORK-LIFE BALANCE DAN BEBAN KERJA SERTA TINGKAT PENDIDIKAN TERHADAP KINERJA SALES MARKETING DI DEALER TOYOTA AUTO 2000 DAN DAIHATSU KOTA SAMARINDA
DOI:
https://doi.org/10.24903/obor.v7i2.3394Keywords:
Work-Life Balance, Workload, Education Level, Sales Marketing Performance, Automotive Industry.Abstract
This study aims to analyze the effect of Work-Life Balance, Workload, and Education Level on the Performance of Sales Marketing in the Automotive Industry in Samarinda. Sales performance is a crucial factor in the automotive industry, making it essential to understand to understand the factors that influence it. This research employs a quantitative method with a multiple linear regression approach. Data was collected through questionnaires distributed to 74 respondents working as sales marketing professionals at Toyota Auto2000 and Daihatsu in Samarinda City.
The result showed that the Work-Life Balance variable partially has no significant effect on sales marketing performance. In contrast, the Workload and Education Level variables partially have a signigicance effect on the performance of sales marketing employees. This is evidenced by hypothesis testing, which shows a significance value of 0,206>0,05 for the work-life balance variable and significance values of 0,014 < 0,05 for the workload variabel and 0,00<0,05 for the education level variable. These findings imply that companies sgould pay greater attention to managing workload and improving the educational quality of employees to support performance enhancement
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