Vianita F, Reonald N, Zulkifli. PENGARUH WOM (WORD OF MOUTH), GAYA HIDUP, KELENGKAPAN PRODUK DAN KUALITAS PELAYANAN TERHADAP INTENTION TO BUY KONSUMEN PADA YELLOWMART HOUSEWARES SAMARINDA. OBOR [Internet]. 2023 Jun. 26 [cited 2026 Apr. 24];5(1):14-30. Available from: https://ojs.uwgms.ac.id/index.php/oikonomia/article/view/2203